About Julija
About Julija
I’m an experience designer and creative strategist with 10+ years of design experience, specializing in product design and branding since 2019. With a foundation in marketing, I design with a focus on simplicity, usability, aesthetics, and business performance. Marketing defines the promise, and design delivers it. By combining both, I create experiences that are emotionally engaging, and strengthen brand trust over time.
By age 13, I was already exploring CorelDraw and Adobe Creative Suite, fascinated by how technology could enhance my creativity. After years of serving food and drinks at absurd hours, I pursued a business degree, explored digital marketing, and continued my design journey through freelance work and personal projects. In 2019, I finally discovered UX/UI Design, a perfect fusion of design, psychology, and computer science, and I was sold.
My multidisciplinary background gives me a unique edge, and enables me to connect the dots across multiple domains.
I’ve always been deeply curious about emerging technologies and committed to lifelong learning, continuously exploring new ways to design and build products people love.
Built digital experiences and brand identities for small businesses, combining graphic design, web design, and content strategy to increase visibility, trust, and engagement.
Delivered Webflow-based websites and branding solutions, including UX audits, user flow optimization, and interface design, driving conversions and lead generation.
Led rebranding initiatives, creating unique visual identities, and digital assets aligned with business goals.
Full ownership of all marketing and design initiatives for a boutique yacht charter company.
Designed and launched a responsive website in Webflow, leveraging CMS, JavaScript, and custom CSS, ensuring SEO performance, accessibility, usability, and cross-device compatibility.
Led a UX-driven website redesign, creating intuitive interfaces and optimized flows, improving user engagement.
Developed digital brand design assets and collateral, supporting sales team efforts.
Built the brand’s organic social media presence from 0 to 4k followers (36% CMGR), attracting high-profile clients and enhancing brand visibility.
Created dashboards and reports to inform stakeholders and optimize marketing funnels.
Launched a weekly B2B newsletter, increasing broker inquiries by 210%.
Operated within a cross-functional, international team, coordinating marketing and content strategy.
Owned end-to-end design for B2C mobile app and B2B restaurant dashboard and web app, driving a 25% increase in engagement.
Conducted ideation and usability testing within an agile team of developers, marketers, and UX lead to refine user flows and interfaces.
Designed and implemented an animated onboarding flow, reducing drop-offs by 70%.
Mentored a junior designer, providing guidance on design strategy, best practices, and UX execution.
Continued as the sole product designer responsible for end-to-end product experience, including a full rebrand and launch of a new customer-facing mobile app.
Built the company’s first design system, establishing consistent UI patterns in Figma.
Conducted service design to align digital and real-world processes across all touchpoints between restaurants and guests.
Led user research, market research, competitor analysis, and semi-structured user interviews, to inform product strategy.
Collaborated closely with engineers and founders on ideation, roadmap planning, and QA, ensuring design integrity throughout the product lifecycle.
Built digital experiences and brand identities for small businesses, combining graphic design, web design, and content strategy to increase visibility, trust, and engagement.
Delivered Webflow-based websites and branding solutions, including UX audits, user flow optimization, and interface design, driving conversions and lead generation.
Led rebranding initiatives, creating unique visual identities, and digital assets aligned with business goals.
Full ownership of all marketing and design initiatives for a boutique yacht charter company.
Designed and launched a responsive website in Webflow, leveraging CMS, JavaScript, and custom CSS, ensuring SEO performance, accessibility, usability, and cross-device compatibility.
Led a UX-driven website redesign, creating intuitive interfaces and optimized flows, improving user engagement.
Developed digital brand design assets and collateral, supporting sales team efforts.
Built the brand’s organic social media presence from 0 to 4k followers (36% CMGR), attracting high-profile clients and enhancing brand visibility.
Created dashboards and reports to inform stakeholders and optimize marketing funnels.
Launched a weekly B2B newsletter, increasing broker inquiries by 210%.
Operated within a cross-functional, international team, coordinating marketing and content strategy.
Owned end-to-end design for B2C mobile app and B2B restaurant dashboard and web app, driving a 25% increase in engagement.
Conducted ideation and usability testing within an agile team of developers, marketers, and UX lead to refine user flows and interfaces.
Designed and implemented an animated onboarding flow, reducing drop-offs by 70%.
Mentored a junior designer, providing guidance on design strategy, best practices, and UX execution.
Continued as the sole product designer responsible for end-to-end product experience, including a full rebrand and launch of a new customer-facing mobile app.
Built the company’s first design system, establishing consistent UI patterns in Figma.
Conducted service design to align digital and real-world processes across all touchpoints between restaurants and guests.
Led user research, market research, competitor analysis, and semi-structured user interviews, to inform product strategy.
Collaborated closely with engineers and founders on ideation, roadmap planning, and QA, ensuring design integrity throughout the product lifecycle.
