I crafted a timeless brand identity and digital presence for a luxury asset portfolio featuring a collection of yachts and personal aviation.
My goal was to create a timeless yet upscale visual identity and website for BC Asset Holding, the parent company of Bestcharter.com. Unlike typical projects, the focus was solely on showcasing luxury assets rather than generating inquiries or sales.
This presented a unique challenge, as it ruled out conventional web elements like contact forms or conversion-focused features, demanding a more strategic emphasis on aesthetics and presentation.
Crafting the brand identity, I focused on a timeless, minimalistic style, which led me to choose a monochromatic color palette allowing the luxury assets take center stage. I designed a propeller-inspired logo with a bold metallic finish, capturing the powerful and dynamic essence of both yachting and aviation.
To complete the experience, I built a minimal portfolio website that presents the assets with clarity and elegance, balancing simplicity with sophistication.
